Sly Guild, a brand founded, created, lived and breathed by the 3 Konik brothers, Blair, James and Chad out of Auckland, New Zealand. The boys take a raw, laid-back, yet classic conceptual approach to a lifestyle around everyday streetwear. Nothing here is fabricated. What you see is real, they don't design for a market. Nothing is forced. The key ingredient is the idea of longevity in modern design.